Their Moto is:

AT SOUTH AVE WE’RE ALL ABOUT LIVING TO THE FULLEST, SO WE WANTED TO CREATE A BEVERAGE THAT NOT ONLY IS LIGHTER ON THE BODY BUT ALSO ACTUALLY TASTES AMAZING!

WE WANT TO CREATE A FAMILY OF POSITIVE PEOPLE WHO CAN SHARE IN A COMMUNITY WHERE WE ARE UNAPOLOGETICALLY OURSELVES.

We can confirm it tastes delicious!